A trend in Public Relations that I am interested in is social media and how Public Relations professionals are using social media for real results in the work place. It was something that I was interested in because on March 9th Emily Lenard from Comet Branding came to talk to PRSSA about using social media to help your clients business grow. Comet Branding bases their services off of using social media as a promotional tool. On their website (http://cometbranding.com/) their informational statement is, “Comet is a unique kind of agency. One that helps clients match the power of message to the voice of its customers. Simply put, we help you use social media to achieve your business’s objectives.” Emily Lenard talked about social media in ROI which is the return investment factor. When working with a client, you have to make sure that you are meeting the objectives and that what the client is paying for, is what they’re getting. Sometimes that means that you have to think outside the box. Thinking outside the box could mean using Twitter and Facebook to promote the clients company in a positive light and using social media to expand the professional network and reach your targeted demographic. Something that I found interesting from http://www.proactivereport.com/c/social-media/social-media-roi/ was the statics on companies and how a lot of them don’t realize the positives in creating social media sites to help broadcast their company. A few of those statics that I was surprised at were only “23 percent of companies use social media analytic tools.” “Overall, over half of companies are using social media strategies to advance their companies but only 7 percent are integrating social media into their overall marketing strategy.” Something else that I found off of http://mashable.com/2010/03/16/public-relations-social-media-results/ was measuring ROI in business to business Public Relations. For a lot of the companies that were surveyed in the article, their main focus on using social media in business relations is to increase potential customers/clients awareness of their company and the companies service. The last article that I looked at http://www.livingstonbuzz.com/2011/03/07/the-five-dumbest-things-pr-pros-do-with-social-media/ was an article that I found off of Twitter. This article reinforced what not to do on social media websites and how sometimes, they do not help gain positive publicity for your company. Some of the “accidents” that PR professionals are finding with social media websites include “repurposing press releases for Facebook and Twitter updates, maintaining the same formal board meeting type tone on social networks, using social media only to broadcast NOT to get feedback, treating social media as a one-person job within PR/Marketing and joining the shiny object band wagon without a strategy.” I feel that from listening to Emily Lenard from Comet Branding, who helps build social media sites for her clients, social media is a positive if it fits in the clients objective and if the clients are willing to learn how to use the social media sites to reach their targeted demographics.
Thursday, March 10, 2011
Wednesday, February 23, 2011
BMA Event
Links:
http://www.bma-milwaukee.org/
http://www.facebook.com/pages/BMA-Milwaukee/143605512066
http://www.cvent.com/events/bma-lighting-round-speed-interviewing-resume-review-event/event-summary-1CAD7F737CF24EC6B222F48344C0DD5B.aspx
Last night was the BMA event at Manpower Inc. in Milwaukee. Personally, I felt that the evening was a success. Getting tips on how to better your professional self is always helpful. Especially when you're a college student trying to look for internships or jobs and trying to figure out what will make you stand out in the crowd. It also helped that we were able to get our resumes reviewed by more than one professional and interview with more than one professional. Personally, each professional that I spoke to had different tips and suggestions for me to walk away with. The part of the event that I liked the best/was most nervous for was the interviewing process. At first I was very nervous for the questions that I would be asked and I wasn't sure if I would be able to think on my feet. I feel like this part of the night was the most successful because I was able relax knowing that it wasn't an actual job interview. I liked that each professional had comment cards and were able to rate you on each aspect of the interview and still had time to personally give you tips on how to better your interviewing skills. Five minutes may not have seemed like a lot of time, but I learned a lot about myself in each five minute section. Overall, I had a great time and was thankful that I was able to meet as many professionals as I did.
Companies & People:
http://seroka.com/
http://www.johnsoncontrols.com/publish/us/en.html
http://www.insidesh.com/
@FullhouseCareer
@stratocasting
@apiwarun
@HaleyLandsman
http://www.bma-milwaukee.org/
http://www.facebook.com/pages/BMA-Milwaukee/143605512066
http://www.cvent.com/events/bma-lighting-round-speed-interviewing-resume-review-event/event-summary-1CAD7F737CF24EC6B222F48344C0DD5B.aspx
Last night was the BMA event at Manpower Inc. in Milwaukee. Personally, I felt that the evening was a success. Getting tips on how to better your professional self is always helpful. Especially when you're a college student trying to look for internships or jobs and trying to figure out what will make you stand out in the crowd. It also helped that we were able to get our resumes reviewed by more than one professional and interview with more than one professional. Personally, each professional that I spoke to had different tips and suggestions for me to walk away with. The part of the event that I liked the best/was most nervous for was the interviewing process. At first I was very nervous for the questions that I would be asked and I wasn't sure if I would be able to think on my feet. I feel like this part of the night was the most successful because I was able relax knowing that it wasn't an actual job interview. I liked that each professional had comment cards and were able to rate you on each aspect of the interview and still had time to personally give you tips on how to better your interviewing skills. Five minutes may not have seemed like a lot of time, but I learned a lot about myself in each five minute section. Overall, I had a great time and was thankful that I was able to meet as many professionals as I did.
Companies & People:
http://seroka.com/
http://www.johnsoncontrols.com/publish/us/en.html
http://www.insidesh.com/
@FullhouseCareer
@stratocasting
@apiwarun
@HaleyLandsman
Tuesday, February 8, 2011
The PR Student
Hello readers! My name is Courtney Omernick and I am a sophomore at UW-Whitewater. I am a Public Relations major and my minor is Arts Management. At Whitewater I currently work for the University’s cable TV station where I spend most of my time filing paper work and making copies. Next year I hope to work for SEAL (Student Entertainment Awareness League) in their promotions department to help gain PR experience. In my free time I like being around my friends and family, running, dancing, reading and watching movies. At UW-Whitewater I am involved in PRSSA (Public Relations Student Society of America), Golden Key National Honour Society, Phi Eta Sigma National Honor Society and Dance Company. I’m hoping to get a PR internship for the summer of 2011 for a PR firm in Milwaukee. In the summer of 2012 I hope to gain an internship for my Arts Management minor that will focus on doing some form of PR (promotions) for a band, theater, or an arts facility like the Milwaukee Public Museum. After I graduate from college my dream involves moving to California and working as a celebrity assistant. Although, one of my greatest loves in my life is music. I would love to work as a talent agent for a record label or stick to one band and tour do promotions with them.
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