I am happy to report that I found a summer intern position with Sustainable Supply Co. in Glendale, WI. The mission of Sustainable Supply is to build, work and live green. They supply green products from backpacks to dog treats. During my time at Sustainable Supply, I am going to be helping the company establish a greater presence on the internet through their social media sites, and I am also going to be writing product content for their new website which is scheduled to launch at the end of Summer 2011. I am very excited to work along side my boss Brian who is a UW-Whitewater grad, along with his wife, father, and one of his partners in the business, Paul. I begin my second week tomorrow, but I feel as though I've already learned so much within just one week of working for Sustainable Supply. I can't wait to expand my knowledge on promotions and I can't wait to learn how to write great web content. This is definitely going to be a summer spent writing, learning, and developing my business skills. Thanks for reading and be sure to check out Sustainable Supply Co. at http://www.sustainablesupply.com/ :)
Sustainable Supply and Social Media
Twitter: @SustainableSply
Facebook: sustainablesupply
Youtube: SustainableSupply
Sunday, June 12, 2011
Tuesday, April 26, 2011
YouTube videos of UWW PR Alumni
Watching interviews from past UW-Whitewater Public Relations students left me inspired and excited about my future as a PR professional. There were three videos in the UWW PR Alumni video series that stuck out to me.
The first video that stuck out to me was the interview with Jenna Darling http://www.youtube.com/watch?v=_Yh2JwEuvn8. Jenna graduated from UW-Whitewater in May of 2010 and is a marketing assistant with MLG Commercial. It was great to hear from a recent UWW graduate. Jenna emphasized internships as being a very important component when building your resume and getting a job. It was great to hear that the job that she received after graduation was mostly because she had an internship working in the similar field. Jenna seems to be extremely busy with working on her companies web site, sending out press releases, maintaining the social media sites, updating media contacts, graphic design work, etc. Jenna also emphasized that putting her work from college online is great because that way you have all of your work and creativity in one spot. That is something that everyone in our PR Tactics class can relate to because we have been creating sites that showcase our work, such as our Weebly site.
The second video that stuck out to me was the interview with Merri Oxley http://www.youtube.com/watch?v=wDUWZEc2Nws . Merri graduated from UW-Whitewater in the late 1960's and is the owner of 'The Communication Team.' It was great to hear an older alumni's perspective on Public Relations. Something that Merri stressed was networking and not just through the internet and social media but through face to face events. As a generation who uses the computer more than anyone, it is also important to personally meet with those who you want to network with outside of the internet. Merri stressed doing many community outreach activities as well as going to business events. Learn how to follow up and do what you say you're going to do.
The third video that stuck out to me was the interview with Cassandra Sura http://www.youtube.com/watch?v=k_rIR3EDxPM. Cassandra graduated from UW-Whitewater in 2006 and is the Public Relations Coordinator for Elmhurst Memorial Healthcare. Something that got Cassandra where she is today is by being a very curious person as a college student. Cassandra emphasized doing possibly more than one internship during your college career as well as going on site tours, and interviewing other PR Practitioners. Cassandra also said to do something that you love and that you're passionate about. You should love having to get up and go to your job!
The first video that stuck out to me was the interview with Jenna Darling http://www.youtube.com/watch?v=_Yh2JwEuvn8. Jenna graduated from UW-Whitewater in May of 2010 and is a marketing assistant with MLG Commercial. It was great to hear from a recent UWW graduate. Jenna emphasized internships as being a very important component when building your resume and getting a job. It was great to hear that the job that she received after graduation was mostly because she had an internship working in the similar field. Jenna seems to be extremely busy with working on her companies web site, sending out press releases, maintaining the social media sites, updating media contacts, graphic design work, etc. Jenna also emphasized that putting her work from college online is great because that way you have all of your work and creativity in one spot. That is something that everyone in our PR Tactics class can relate to because we have been creating sites that showcase our work, such as our Weebly site.
The second video that stuck out to me was the interview with Merri Oxley http://www.youtube.com/watch?v=wDUWZEc2Nws . Merri graduated from UW-Whitewater in the late 1960's and is the owner of 'The Communication Team.' It was great to hear an older alumni's perspective on Public Relations. Something that Merri stressed was networking and not just through the internet and social media but through face to face events. As a generation who uses the computer more than anyone, it is also important to personally meet with those who you want to network with outside of the internet. Merri stressed doing many community outreach activities as well as going to business events. Learn how to follow up and do what you say you're going to do.
The third video that stuck out to me was the interview with Cassandra Sura http://www.youtube.com/watch?v=k_rIR3EDxPM. Cassandra graduated from UW-Whitewater in 2006 and is the Public Relations Coordinator for Elmhurst Memorial Healthcare. Something that got Cassandra where she is today is by being a very curious person as a college student. Cassandra emphasized doing possibly more than one internship during your college career as well as going on site tours, and interviewing other PR Practitioners. Cassandra also said to do something that you love and that you're passionate about. You should love having to get up and go to your job!
Thursday, March 10, 2011
Social Media and PR
A trend in Public Relations that I am interested in is social media and how Public Relations professionals are using social media for real results in the work place. It was something that I was interested in because on March 9th Emily Lenard from Comet Branding came to talk to PRSSA about using social media to help your clients business grow. Comet Branding bases their services off of using social media as a promotional tool. On their website (http://cometbranding.com/) their informational statement is, “Comet is a unique kind of agency. One that helps clients match the power of message to the voice of its customers. Simply put, we help you use social media to achieve your business’s objectives.” Emily Lenard talked about social media in ROI which is the return investment factor. When working with a client, you have to make sure that you are meeting the objectives and that what the client is paying for, is what they’re getting. Sometimes that means that you have to think outside the box. Thinking outside the box could mean using Twitter and Facebook to promote the clients company in a positive light and using social media to expand the professional network and reach your targeted demographic. Something that I found interesting from http://www.proactivereport.com/c/social-media/social-media-roi/ was the statics on companies and how a lot of them don’t realize the positives in creating social media sites to help broadcast their company. A few of those statics that I was surprised at were only “23 percent of companies use social media analytic tools.” “Overall, over half of companies are using social media strategies to advance their companies but only 7 percent are integrating social media into their overall marketing strategy.” Something else that I found off of http://mashable.com/2010/03/16/public-relations-social-media-results/ was measuring ROI in business to business Public Relations. For a lot of the companies that were surveyed in the article, their main focus on using social media in business relations is to increase potential customers/clients awareness of their company and the companies service. The last article that I looked at http://www.livingstonbuzz.com/2011/03/07/the-five-dumbest-things-pr-pros-do-with-social-media/ was an article that I found off of Twitter. This article reinforced what not to do on social media websites and how sometimes, they do not help gain positive publicity for your company. Some of the “accidents” that PR professionals are finding with social media websites include “repurposing press releases for Facebook and Twitter updates, maintaining the same formal board meeting type tone on social networks, using social media only to broadcast NOT to get feedback, treating social media as a one-person job within PR/Marketing and joining the shiny object band wagon without a strategy.” I feel that from listening to Emily Lenard from Comet Branding, who helps build social media sites for her clients, social media is a positive if it fits in the clients objective and if the clients are willing to learn how to use the social media sites to reach their targeted demographics.
Wednesday, February 23, 2011
BMA Event
Links:
http://www.bma-milwaukee.org/
http://www.facebook.com/pages/BMA-Milwaukee/143605512066
http://www.cvent.com/events/bma-lighting-round-speed-interviewing-resume-review-event/event-summary-1CAD7F737CF24EC6B222F48344C0DD5B.aspx
Last night was the BMA event at Manpower Inc. in Milwaukee. Personally, I felt that the evening was a success. Getting tips on how to better your professional self is always helpful. Especially when you're a college student trying to look for internships or jobs and trying to figure out what will make you stand out in the crowd. It also helped that we were able to get our resumes reviewed by more than one professional and interview with more than one professional. Personally, each professional that I spoke to had different tips and suggestions for me to walk away with. The part of the event that I liked the best/was most nervous for was the interviewing process. At first I was very nervous for the questions that I would be asked and I wasn't sure if I would be able to think on my feet. I feel like this part of the night was the most successful because I was able relax knowing that it wasn't an actual job interview. I liked that each professional had comment cards and were able to rate you on each aspect of the interview and still had time to personally give you tips on how to better your interviewing skills. Five minutes may not have seemed like a lot of time, but I learned a lot about myself in each five minute section. Overall, I had a great time and was thankful that I was able to meet as many professionals as I did.
Companies & People:
http://seroka.com/
http://www.johnsoncontrols.com/publish/us/en.html
http://www.insidesh.com/
@FullhouseCareer
@stratocasting
@apiwarun
@HaleyLandsman
http://www.bma-milwaukee.org/
http://www.facebook.com/pages/BMA-Milwaukee/143605512066
http://www.cvent.com/events/bma-lighting-round-speed-interviewing-resume-review-event/event-summary-1CAD7F737CF24EC6B222F48344C0DD5B.aspx
Last night was the BMA event at Manpower Inc. in Milwaukee. Personally, I felt that the evening was a success. Getting tips on how to better your professional self is always helpful. Especially when you're a college student trying to look for internships or jobs and trying to figure out what will make you stand out in the crowd. It also helped that we were able to get our resumes reviewed by more than one professional and interview with more than one professional. Personally, each professional that I spoke to had different tips and suggestions for me to walk away with. The part of the event that I liked the best/was most nervous for was the interviewing process. At first I was very nervous for the questions that I would be asked and I wasn't sure if I would be able to think on my feet. I feel like this part of the night was the most successful because I was able relax knowing that it wasn't an actual job interview. I liked that each professional had comment cards and were able to rate you on each aspect of the interview and still had time to personally give you tips on how to better your interviewing skills. Five minutes may not have seemed like a lot of time, but I learned a lot about myself in each five minute section. Overall, I had a great time and was thankful that I was able to meet as many professionals as I did.
Companies & People:
http://seroka.com/
http://www.johnsoncontrols.com/publish/us/en.html
http://www.insidesh.com/
@FullhouseCareer
@stratocasting
@apiwarun
@HaleyLandsman
Tuesday, February 8, 2011
The PR Student
Hello readers! My name is Courtney Omernick and I am a sophomore at UW-Whitewater. I am a Public Relations major and my minor is Arts Management. At Whitewater I currently work for the University’s cable TV station where I spend most of my time filing paper work and making copies. Next year I hope to work for SEAL (Student Entertainment Awareness League) in their promotions department to help gain PR experience. In my free time I like being around my friends and family, running, dancing, reading and watching movies. At UW-Whitewater I am involved in PRSSA (Public Relations Student Society of America), Golden Key National Honour Society, Phi Eta Sigma National Honor Society and Dance Company. I’m hoping to get a PR internship for the summer of 2011 for a PR firm in Milwaukee. In the summer of 2012 I hope to gain an internship for my Arts Management minor that will focus on doing some form of PR (promotions) for a band, theater, or an arts facility like the Milwaukee Public Museum. After I graduate from college my dream involves moving to California and working as a celebrity assistant. Although, one of my greatest loves in my life is music. I would love to work as a talent agent for a record label or stick to one band and tour do promotions with them.
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